Chameleon Creative

RCR Tomlinson Ltd

RCR is a company experiencing a period of rapid expansion and growth. Chameleon has undertaken the task of an overall brand review and the design of a visual strategy to incorporate the new entities into the existing brand architecture.

The visual strategy included the creation of a new colour pallette, new stationery, the development of new logo types, corporate documents, environmental displays and signage, newsletters with electronic and digital applications and various internal documentation.

The coordination and application of these various visual elements along with the management of new sub-brands has lead to a successful integration and increased recognition of the RCR brand.

RCR Tomlinson Rationale

Chameleon Creative developed a Revitalised Corporate Identity system for RCR Tomlinson Ltd., Tomlinson Boilers and their associated companies. The plan was to develop a strategy to manage and build a perception of a unified, cohesive brand.

In order to achieve this we worked closely with the key personnel at RCR Tomlinson to gather the past marketing material. We then carried out a Brand Audit process in which the relevant marketing material was identified for inclusion into the new suite of brochures.

New companies that were acquired were incorporated into the new brand architecture.

RCR Tomlinson Outcomes Achieved

Chameleon has brought a consistent and unified approach raising the awareness and value given to the whole group by aligning the various different companies under the one brand.

The image branding has provided an identity system that allows easier identification of the group as a whole, and a clear direction for any suppliers to adhere to in regards to brand treatment.