Case Studies
The best way to introduce our case studies is by letting one of our clients do it for us. Below is a quotation from Jo Rollinson, Marketing Manager (position held up until 2007/08) for The Australian Institute of Management Western Australia (AIM).
“Eighteen months ago the Australian Institute of Management commenced a major exercise of revitalising its brand. The previously existing brand image had unquestionable elements of strength, including being well-established, with solid regard in the business sector for the utmost professionalism. However, there was a strategic need for the portrayal of these brand values to be revisited, refreshed, updated, and made bolder. The importance of this move was heightened by the fact that, at a time of unprecedented growth for the Institute, 2007 sees the celebration of our 50th anniversary.
Chameleon Creative’s pivotal role in the very successful development and roll out of a revitalised brand for AIM can not be underestimated. Through their involvement we clarified our brand values and the right positioning for our business, both for the present day and for future years. Chameleon oversaw, with commendable enthusiasm and commitment, the development of a powerful creative platform and strong supportive rationale for the brand revitalisation program – with particular focus on an updated logo, a new positioning statement, and associated graphic devices for use in all visual materials, and beyond. Chameleon offered tremendous support to the Institute in the launch and subsequent rollout of the revitalised brand, both to external audiences, and of course to internal staff and consultants – all of whom received the new look, new feel brand with great enthusiasm and endorsement.
Since this pivotal point in our brand’s developing history, we have received only the best support from Chameleon as they have assisted us in “breathing” the revitalised brand, and its new and exciting positioning, through the entire Institute. I have the utmost respect for Chameleon’s fundamental role in the development and growth of our business, certainly contributed to by the brand revitalisation program. We are now better differentiated in the marketplace, and our message is increasingly heard above the crowd.
Chameleon Creative have been incredibly service-oriented throughout the whole process, and their commitment to our partnership and our needs has been consistently exceptional. They have understood, indeed sometimes led us, in ensuring that our brand has been consistently aligned with our core brand values, and I would not hesitate to recommend Chameleon to any business looking to plan its growth and create its position within the marketplace.”
Jo Rollinson, Marketing Manager, Australian Institute of Management Western Australia (AIM)