City of Gosnells, Ellis Brook Valley Signage Strategy
The City of Gosnells engages the services of Chameleon Creative to audit, plan, document and schedule the definitive guide for replacing, upgrading and adding signs for the Ellis Brook Valley environment park and walk trails area.
The process required visiting the park to assess the existing signage, the environment and the requirements of the signage to the brief, determining the design concept for the signs and then final signage manual documentation of sign types to a hierarchy would be completed so that a final Strategy Guide and Sign manual is completed to the City of Gosnells satisfaction.
The signage manual delivered:
- A sympathetic design system featuring the unique flora and fauna to the Ellis Brook Valley area
- A signage strategy Guide and Manual complete with a suggested maintenance program for the signage assets
- Artwork specifications
- Signage Schedules and Budget Costings as suggested for the project separated into each area of the park
- Suggested roll out times for manufacture and installation
The project was an exercise in developing clear, structurally sound, friendly signage that assists all visitors and user groups to the park area allowing the City to:
a) introduce new signs and
b) manage the strategy in future years.


